Brand Concepts Extends and Expands Licensing Agreement with ABG Juicy Couture for 10 + 10 Years

Brand Concepts Limited has informed the exchange about the Extension & Expansion of Licensing Agreement with ABG Juicy Couture LLC. The company has executed an amendment to its existing long-term licensing agreement, extending it by an additional 5 years and converting it into a 10 + 10-year arrangement. This move aims to protect and strengthen Brand Concepts' long-term strategic interests. The amendment also includes the addition of select new product categories, such as apparel, under the ‘Juicy Couture’ brand portfolio. This expansion will allow the company to broaden, diversify, and reinforce its product offerings in the Indian market.