Brand Concepts Ltd. Secures Exclusive License for Superdry Travel Gear & Handbags in India

Brand Concepts Limited has entered into a new licensing partnership with Reliance Brands Limited (RBL) to expand Superdry’s travel gear and accessories category in India. Under this exclusive agreement, Brand Concepts Ltd. will design, manufacture, and distribute a dedicated line of Superdry Travel Gear, Handbags, and Small Leather Goods (SLGs), with a strategic focus on scaling and strengthening the brand’s footprint in this fast-growing lifestyle segment. The expanded range will launch in phases across leading e-commerce portals and premium department stores, with plans to establish Exclusive Brand Outlets (EBOs) in Tier-1 cities.