New Launch12 Jul 2025, 05:34 pm
Bright Outdoor Media Expands Business into ATL, BTL, Events, Celebrity Engagement & 360° Media Solutions
AI Summary
Bright Outdoor Media Limited, a pioneer in India’s Out-of-Home (OOH) advertising sector, has announced its strategic foray into a diverse suite of media and marketing services. The company is extending its offerings to include Television, Print, and Radio Campaigns, Mall and Multiplex Advertising, Cinema and In-Film Branding, Events & Exhibitions, Celebrity & Talent Management, BTL Activations, Digital & Social Media Management, Public Relations, Corporate Gifting, Ad Film Production and Creative Services. This expansion is aimed at transforming Bright into a full-spectrum marketing and branding partner, providing end-to-end promotional and communication solutions under one unified brand.
Key Highlights
- Bright Outdoor Media is expanding its business into ATL, BTL, Events, Celebrity Engagement & 360° Media Solutions
- The company is broadening its offerings to include Television, Print, and Radio Campaigns, Mall and Multiplex Advertising, Cinema and In-Film Branding, Events & Exhibitions, Celebrity & Talent Management, BTL Activations, Digital & Social Media Management, Public Relations, Corporate Gifting, Ad Film Production and Creative Services
- The expansion is aimed at transforming Bright into a full-spectrum marketing and branding partner
- Bright is committed to delivering integrated, high-impact campaigns across every consumer touchpoint
- The company is also sharpening its focus on the real estate sector, aiming to unlock new growth opportunities and build long-term value through strategic developments and asset optimization