Bright Outdoor Media to Skyrocket OOH Growth with Technical Innovation

Bright Outdoor Media Ltd, a leading player in outdoor advertising, is set to introduce cutting-edge technology in the country, aiming to bring 3-dimensional LED screens to India. The company aims to leverage the growth in Digital Out-of-Home (DOOH) advertising, which grew by 12-15% in 2024. The OOH industry is poised for continued growth in 2025, with an emphasis on digital and tech innovations, increased infrastructure, and more consumer mobility. The OOH advertising revenue grew from Rs. 4,140 Cr in 2023 to Rs. 4,650 Cr in 2024, marking a robust 12% year-on-year increase.