Business Update8 Oct 2026, 05:50 pm
Bright Outdoor Media turns Samay Raina's shirt into 30ft billboard
AI Summary
Bright Outdoor Media Limited, in collaboration with District, has launched an innovative out-of-home (OOH) advertising campaign by transforming comedian Samay Raina's signature checked shirt into a 30 ft x 30 ft billboard. This installation, located on the Western Express Highway in Mumbai, aims to promote Raina's upcoming live show and 2027 India Tour. The campaign emphasizes a minimalist approach, using a single, recognizable visual to create maximum curiosity and impact. The company also reported its financial results for H2 FY26, with Total Revenue of ₹92.12 Cr, EBITDA of ₹20.25 Cr, and Net Profit of ₹13.97 Cr. For FY26, Total Revenue was ₹155.43 Cr, EBITDA ₹35.23 Cr, and Net Profit ₹24.05 Cr.
Key Highlights
- Innovative OOH campaign features a 30ft billboard of Samay Raina's shirt.
- Campaign executed in Mumbai on Western Express Highway.
- H2 FY26 Net Profit reported at ₹13.97 Cr.
- FY26 Total Revenue stood at ₹155.43 Cr.
- Focus on minimalist design for maximum impact.
Price Impact
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