Capital Trust Limited Partners with CBV Ventures to Power Credit Enablement for FMCG Distribution Hubs and Retailers
Capital Trust Limited (CTL), a leading listed Non-Banking Financial Company (NBFC), has announced a strategic fintech partnership with CBV Ventures Private Limited (CBV) to provide tailored credit solutions to CBV’s network of hubs and vendors operating across the FMCG distribution ecosystem. This collaboration aims to digitize and financially empower the extensive CBV platform, which currently operates 76 distribution hubs and serves over 6,600 end customers. The pilot phase, rolled out on July 01, 2025, involve 25 CBV hubs catering to approximately 2,000 unorganized mom-and-pop stores, primarily in NCR. The initiative will focus on deploying fintech modules such as Buy Now Pay Later (BNPL), QR-based payments, digital credit lines, and credit scoring tools.
Key Highlights
- Capital Trust Limited (CTL) and CBV Ventures Private Limited (CBV) partner to provide tailored credit solutions for CBV’s FMCG distribution network.
- The partnership aims to digitize and empower CBV’s platform, which operates 76 distribution hubs and serves over 6,600 end customers.
- The pilot phase involves 25 CBV hubs catering to approximately 2,000 unorganized mom-and-pop stores in NCR.
- Fintech modules such as Buy Now Pay Later (BNPL), QR-based payments, digital credit lines, and credit scoring tools will be deployed.
- The partnership is expected to increase CBV’s sales outreach by 40% and achieve 3-5X adoption of fintech products within three months of the pilot launch.