New Launch16 Jun 2025, 04:57 pm
Capri Loans Launches #TarrakikeHaath Campaign, Salutes Hardworking Indians with Pankaj Tripathi
AI Summary
Capri Global Capital Ltd (Capri Loans), a leading non-banking financial company, has launched a new brand campaign #TarrakiKeHaath. The campaign is a tribute to hardworking, self-employed individuals and micro-entrepreneurs, featuring unsung everyday professionals like kirana shop owners, taxi drivers, dhaba owners, tailors, and carpenters. The campaign aims to build long-term brand equity and deepen emotional resonance with audiences in both urban and semi-urban regions. It will be backed by a robust 360-degree media rollout across relevant high visibility mediums and key digital touchpoints.
Key Highlights
- Capri Loans launches new brand campaign #TarrakikeHaath
- Campaign tribute to hardworking, self-employed individuals and micro-entrepreneurs
- Features unsung everyday professionals like kirana shop owners, taxi drivers, dhaba owners, tailors, and carpenters
- Aims to build long-term brand equity and deepen emotional resonance
- Backed by a robust 360-degree media rollout across relevant high visibility mediums and key digital touchpoints