New Launch10 Jun 2024, 03:42 pm
Castrol India Launches New High-Performance EDGE Range of Products for SUVs, Hybrids, and European Vehicles
AI Summary
Castrol India Limited has launched an exciting range of products within the Castrol EDGE line, designed for on-demand performance. The premium and advanced engine oil now includes three new variants tailored for the passenger car segment, addressing the evolving needs of automotive consumers. The launch is supported by a dynamic television commercial (TVC) campaign titled Stay Ahead, featuring Bollywood superstar and brand ambassador Shah Rukh Khan.
Key Highlights
- Castrol EDGE range now includes three new variants tailored for the passenger car segment.
- The new range addresses the evolving needs of automotive consumers, particularly those with SUVs, Hybrids, and European vehicles.
- The launch is supported by a multimedia campaign featuring Shah Rukh Khan.
- The campaign cleverly plays on today’s paparazzi culture, highlighting the superior performance offered by Castrol EDGE.
- Castrol is an associate sponsor for broadcast of the T20 World Cup and Wimbledon on Disney Star.