Cello World Limited Assigns Trademark for 'Cello Brand' in Stationery and Writing Instruments from CPIW

Cello World Limited, a prominent player in the consumer ware market in India, has entered into an agreement to assign the trademark for 'Cello Brand' for Stationery and Writing Instruments from CPIW on a zero-royalty basis. This agreement is in line with the completion of the acquisition of the trademark for Stationery and Writing Instruments i.e. 'Cello Brand' from BIC Group by CPIW, a member of the Promoter Group of CWL. Cello World Limited will operate the Stationery and Writing Instruments portfolio under two brands, namely, Cello and Unomax. The company will leverage its existing infrastructure to manufacture the writing instruments and stationery products under the 'Cello Brand' and invest approximately Rs. 50 crore to enhance its writing instruments and stationery manufacturing infrastructure. The company anticipates generating revenues of 200 crore from this brand in its first year of operations, beginning January 2026, i.e., calendar year 2026.