New Launch11 Nov 2025, 04:21 pm
Cello World Limited to Reintroduce 'Cello' Brand for Stationery and Writing Instruments
AI Summary
Cello World Limited (CWL), a prominent player in the consumer ware market in India, will enter into an agreement through one of its wholly owned subsidiary to bring back the 'Cello' brand for Stationery and Writing Instruments under its umbrella. Cello Plastic Industrial Works (CPIW), a member of the Promoter Group of CWL, will acquire the trademark for Stationery and Writing Instruments i.e. 'Cello Brand' from BIC Group. Upon execution of this agreement with CPIW, Cello World Limited will operate Stationery and Writing Instruments portfolio among two brands namely, Cello and Unomax.
Key Highlights
- Cello World Limited to reintroduce the 'Cello' brand for Stationery and Writing Instruments
- Acquisition of the trademark for Stationery and Writing Instruments i.e. 'Cello Brand' from BIC Group by Cello Plastic Industrial Works (CPIW)
- Cello World Limited to lease the trademark for 'Cello Brand' for Stationery and Writing Instruments from CPIW
- Operation of Stationery and Writing Instruments portfolio among two brands namely, Cello and Unomax
- Potential enhancement of operational efficiencies, optimization of costs, and leveraging of established manufacturing and distribution infrastructure