New Launch29 Oct 2025, 04:41 pm
Colgate Debuts First-Ever Visible White Purple Serum: A Game-Changer In Oral Beauty
AI Summary
Colgate has launched a new product, Colgate Visible White Purple Serum, which is a whitening booster that works on the principle of Color Theory. It neutralizes yellow tones and instantly brightens the smile. The serum is compact, travel-friendly, and easy to use, making it ideal for on-the-go touch-ups. It is flavored with Mint & Yuzu, has a smooth non-foaming texture, and is enamel-safe. The launch is supported by a social-first campaign and the product will be available across leading ecommerce platforms in 40ml packs, priced at INR 800. This launch continues Colgate’s oral beauty journey in India, following the success of Colgate Visible White Purple Toothpaste.
Key Highlights
- Colgate has launched a new product, Colgate Visible White Purple Serum.
- The serum is a whitening booster that works on the principle of Color Theory, neutralizing yellow tones and instantly brightening the smile.
- The serum is compact, travel-friendly, and easy to use, making it ideal for on-the-go touch-ups.
- The launch is supported by a social-first campaign and the product will be available across leading ecommerce platforms.
- This launch continues Colgate’s oral beauty journey in India, following the success of Colgate Visible White Purple Toothpaste.