New Launch13 Feb 2026, 05:20 pm
Colgate-Palmolive India Launches Colgate Visible White Purple with Kriti Sanon and Abhishek Sharma
AI Summary
Colgate-Palmolive India has launched its latest campaign for Colgate Visible White Purple, featuring Bollywood star Kriti Sanon and Indian cricketer Abhishek Sharma. The campaign aims to redefine teeth whitening as an integral part of every beauty routine, elevating it from just an oral care routine to a modern beauty essential. The distinctive color purple in the toothpaste works by the color theory, cancelling yellow in teeth for a whiter smile.
Key Highlights
- Colgate-Palmolive India launches Colgate Visible White Purple with Kriti Sanon and Abhishek Sharma as brand ambassadors.
- The campaign aims to redefine teeth whitening as a modern beauty essential, not just an oral care routine.
- The distinctive purple color in the toothpaste works by the color theory, cancelling yellow in teeth for a whiter smile.
- The campaign is a high-impact, multi-platform rollout, amplified across television, digital, social media, and influencer-led content.
- This launch is part of Colgate’s broader strategy to drive premiumisation while strengthening its leadership in science-backed, beauty-forward oral care solutions.