New Launch14 Aug 2025, 06:22 pm
Colgate Visible White Purple Announces K-Pop Icon, IU, As Its First-Ever Brand Ambassador
AI Summary
Colgate-Palmolive has announced an exclusive partnership with renowned Korean icon, IU, to introduce her secret for a radiant, white smile to millions of Indians. This collaboration marks the first time a major Korean personality is sharing oral care as an integral part of her beauty regimen. IU, celebrated globally for her flawless aesthetic, revealed Colgate Visible White Purple as the secret behind her dazzling smile. The campaign, launched on 8th August, features IU across various platforms, including digital, television, and social media. It reveals how Colgate Visible White with its purple optic brighteners color corrects yellow tones to give a whiter smile.
Key Highlights
- Colgate-Palmolive partners with Korean icon IU for a new oral care product
- IU reveals Colgate Visible White Purple as the secret behind her dazzling smile
- The campaign is launched on various platforms including digital, television, and social media
- Colgate Visible White corrects yellow tones to give a whiter smile
- Available for purchase on quick commmerce, e-commerce platforms, and major retail outlets