Crompton Greaves Consumer Electricals Unveils New Master Brand Identity

Crompton Greaves Consumer Electricals Ltd. has launched its new Master Brand Identity, named "Crompton 2.0", as part of a strategic transformation. This initiative includes a new visual identity with the emblem "Cephyr", a new brand promise "Amazing, Every Day", and a distinctive sonic identity. The rebranding aims to reflect the company's evolution into an innovation-led, consumer-centric home solutions business, supporting its growth and premiumisation strategy. The new identity will be progressively rolled out across all company touchpoints. Additionally, the company is launching a super-premium brand, Crompton Rhion, and strengthening its Energion platform.