Cupid Limited Set to Expand B2C Pie with INR 50 Crores Target
Cupid Limited, a premier manufacturer and brand of male and female condoms, water based personal lubricants, IVD kits, deodorants, pocket perfumes, and toilet sanitizers, is embarking on a dynamic B2C expansion strategy. The company has built its presence across over 40 super stockists, 500+ distributors, and 50,000 retail touch points in a short span of time. It aims to reach 1,00,000 touch points by the end of the current calendar year and enhance its e-commerce presence by partnering with Blinkit and Zepto. Cupid is also diversifying its product portfolio to capitalize on emerging opportunities beyond the sexual wellness market, launching almond hair oil, massage oils, and perfume gift packs. The new product offerings have already started garnering international interest.
Key Highlights
- Cupid Limited is set to expand its B2C business with a topline target of INR 50 crores in the current financial year.
- The company has built a strong presence in India with over 40 super stockists, 500+ distributors, and 50,000 retail touch points.
- Cupid Limited plans to reach 1,00,000 touch points by the end of the current calendar year and enhance its e-commerce presence.
- The company is diversifying its product portfolio to capitalize on emerging opportunities beyond the sexual wellness market.
- Cupid Limited's new product offerings have started garnering international interest.