Dollar Industries Signs Mahesh Babu as Brand Ambassador, Aims 50% Sales Growth in South India by FY 2024-25

Dollar Industries Ltd, a trusted name in the lifestyle outerwear & innerwear business in India, has appointed South Indian Superstar Actor ‘Mahesh Babu’ as Brand Ambassador for promoting Company’s Product Dollar Bigboss. The company is confident that Mr. Babu's presence will significantly contribute to the continued success and growth of the Dollar Bigboss brand in South India. Dollar Industries, which began its journey in 1972, holds 15% market share of the branded hosiery segment in India and is targeting a growth of 11% - 12% at on a year-on-year basis. As a part of their Vision South India strategy, Dollar Industries is targeting around 50% growth in sales from Southern market as compared to current year. The company is experiencing robust demand and an increasing proportion of higher-margin products in their portfolio, and plans to open 50 exclusive brand outlets across the south market in the coming 3 years.