Zappfresh Launches Meevaa Foods in India, Expands Frozen Food Portfolio with Export-Grade Ready-to-Eat Products
Zappfresh, a trusted fresh and frozen food brand, announced the launch of Meevaa Foods, its new frozen vegetarian snacks brand. The company aims to address the growing demand for safe, hygienic, and convenient food options among urban consumers. The initial portfolio includes 12 frozen products, with plans to introduce additional products every quarter. Over the next two to three years, the company plans to invest around ₹10 crore to scale its frozen food operations. The frozen food products will be available in Delhi NCR from February 9, followed by Mumbai and Bengaluru from March 17. The products are free from MSG, preservatives, additives, and artificial food colouring, and are certified by FSSAI, USFDA, HACCP, Halal, and BRCGS.
Key Highlights
- Zappfresh launches Meevaa Foods, entering the frozen ready-to-eat veg segment with export-grade products in India.
- Meevaa Foods debuts with 12 frozen vegetarian products, with quarterly portfolio expansion planned.
- Meevaa Foods products are made in export-certified facilities and blast-frozen at -18°C to ensure safety and taste.
- The new frozen range will be available in Delhi NCR from February 9, followed by Mumbai and Bengaluru from March 17.
- Meevaa Foods products are free from MSG, preservatives, additives, and artificial food colouring.