Reliance Retail Acquires Priyanka Chopra Jonas's Anomaly Haircare Brand

Reliance Retail Limited (RRL), a subsidiary of Reliance Industries Ltd, announced the acquisition of Priyanka Chopra Jonas's global haircare brand, Anomaly. This acquisition includes all trademarks, brand assets, and digital properties. Founded in 2021, Anomaly is known for its clean, vegan, high-performance, and accessible haircare products with a strong international presence. The move significantly expands Reliance Retail's beauty portfolio and aims to scale Anomaly through its extensive retail network and omnichannel platforms like Tira. Isha Ambani highlighted Anomaly's global positioning and clean formulation as key additions. Reliance Retail plans to prioritize India for market share expansion, focusing on innovation for Indian hair needs, while also growing its international footprint in North America, UK, and the Middle East. Priyanka Chopra Jonas will continue as Creative Director, guiding brand evolution and product development.