Partnership21 Feb 2025, 04:56 pm
EaseMyTrip and Korea Tourism Organization Partner to Boost Korean Tourism
AI Summary
EaseMyTrip, one of India’s leading online travel tech platforms, has signed a Memorandum of Understanding (MoU) with the Korea Tourism Organization (KTO) to enhance Korea’s visibility as a key outbound destination for Indian travelers. The partnership aims to position Korea as a premier travel destination for Indian tourists, offering a mix of cultural, natural, and adventure-driven experiences. EaseMyTrip will develop a dedicated Korea microsite, produce destination-specific blogs, video content, and social media campaigns, and launch co-funded marketing campaigns.
Key Highlights
- EaseMyTrip and Korea Tourism Organization sign MoU to promote Korea as a leading travel destination for Indian tourists
- EaseMyTrip to develop a dedicated Korea microsite on its platform, offering curated travel itineraries and essential travel insights
- Co-funded marketing campaigns to ensure widespread visibility and deeper engagement in the Indian travel market
- EaseMyTrip to expand its promotional efforts to Tier 2 and Tier 3 cities in India
- EaseMyTrip to provide Korea Tourism Organization with regular reports on Indian traveller preferences, booking trends, and high-demand periods