EaseMyTrip and Penang Convention & Exhibition Bureau join hands to promote tourism
EaseMyTrip.com, one of India’s leading online travel tech platforms, has signed a Memorandum of Understanding (MoU) with the Penang Convention & Exhibition Bureau (PCEB) to enhance Penang’s presence in the Indian market. This strategic partnership aims to revolutionize how Indian travellers experience Penang by leveraging EaseMyTrip’s extensive market expertise and digital reach. The collaboration will showcase Penang's attractions, itineraries, and travel insights on a dedicated Penang page under EaseMyTrip’s Malaysia microsite. Jointly funded marketing campaigns will promote Penang as a must-visit destination for Indian travellers. The partnership will also highlight niche tourism markets and leverage data analytics to refine marketing strategies and drive focused efforts in Tier 2 and Tier 3 cities.
Key Highlights
- EaseMyTrip and Penang Convention & Exhibition Bureau sign MoU to promote tourism
- Dedicated Penang page under EaseMyTrip’s Malaysia microsite to showcase Penang's attractions
- Jointly funded marketing campaigns to promote Penang as a must-visit destination
- Partnership to highlight niche tourism markets such as destination weddings, wellness tourism, and MICE travel
- Data analytics to refine marketing strategies and drive focused efforts in Tier 2 and Tier 3 cities