EaseMyTrip and Sabah Tourism Board sign MoC to boost Sabah’s visibility among Indian travellers

EaseMyTrip, one of India’s leading online travel tech platforms, has entered into a Memorandum of Collaboration (MoC) with Sabah Tourism Board (STB) to strengthen Sabah’s appeal among Indian travellers. The partnership aims to increase inbound tourism and enhance travel experiences for Indian visitors. EaseMyTrip will create a dedicated Sabah page under its Malaysia microsite, develop a series of destination-specific blogs, immersive video content, and social media campaigns, and jointly co-fund digital marketing campaigns. The collaboration also extends to niche experiences such as MICE, destination weddings, and wellness tourism.