MoU19 Aug 2025, 10:58 am
EaseMyTrip Boosts Customer Retention, Deepens Marketing Tech Stack with MoEngage
AI Summary
EaseMyTrip, one of India's leading travel-tech platforms, has announced a strategic enhancement of its marketing capabilities. The company is deepening its collaboration with the leading Customer Data and Engagement Platform (CDEP) - MoEngage, aiming to boost customer retention and increase lifetime value. EaseMyTrip plans to transition from broad-based digital communication to deeply personalized, one-to-one traveler engagement at scale.
Key Highlights
- EaseMyTrip is deepening its collaboration with MoEngage to boost customer retention and increase lifetime value.
- The company plans to transition from broad-based digital communication to deeply personalized, one-to-one traveler engagement at scale.
- EaseMyTrip is adopting a CDEP approach with MoEngage to consolidate customer data and act on those insights in real-time.
- MoEngage will provide EaseMyTrip with a unified data foundation and a multichannel engagement engine to achieve its growth objectives.
- This partnership is instrumental to EaseMyTrip's commitment to being a truly data-driven and customer-first organization.