EaseMyTrip Launches 'ReSave' for Post-Booking Fare Savings
EaseMyTrip has launched 'ReSave', a new zero-cost flight add-on that monitors booked itineraries for eligible fare drops and passes savings back to customers. This technology-led offering aims to enhance customer value by addressing price uncertainty after booking. ReSave is integrated into the booking journey and offers 100% of eligible savings to the customer without additional charges. The initiative aligns with EaseMyTrip's strategy to create value across the entire travel lifecycle, moving beyond transaction-led technology to a more comprehensive customer journey support system. This strengthens their proposition of price transparency and customer value.
Key Highlights
- Introduced 'ReSave' to offer fare savings after booking.
- Zero-cost add-on passes 100% of eligible savings to customers.
- Enhances customer value proposition beyond the booking transaction.
- Strengthens focus on price transparency and customer reassurance.
- Part of broader strategy to leverage technology across travel lifecycle.
Price Impact
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