Investment2 Jun 2025, 09:03 am
EaseMyTrip.com Launches EaseMyTrip 2.0 to Invest in Scalable Startups
AI Summary
EaseMyTrip.com, one of India’s leading online travel tech platforms, announced the launch of its next phase of growth, titled EaseMyTrip 2.0. The initiative marks a major strategic pivot as the company sets out to invest in high-potential, scalable businesses while expanding its footprint into new and emerging verticals aligned with India’s evolving travel and lifestyle needs.
Key Highlights
- EaseMyTrip 2.0 is built around the principle of partnership, focusing on working capital investments and acquiring up to 49% equity in selected businesses.
- The initiative targets both core and adjacent areas where EaseMyTrip sees strong growth potential, including travel, wellness, financial products, airport-related services, and lifestyle experiences.
- Founders who partner with EaseMyTrip 2.0 will receive not only working capital but also access to EaseMyTrip’s large digital customer base, strategic branding and co-marketing opportunities, and comprehensive backend support.
- EaseMyTrip is now inviting early- to mid-stage entrepreneurs to submit their business plans, past financial records, and three-year growth projections.
- EaseMyTrip 2.0 marks a significant new chapter in EaseMyTrip’s journey as it redefines what it means to be a modern travel and lifestyle platform in India.