Eco Recycling Launches '#1BillionChargers' Campaign to Promote E-waste Recycling

Eco Recycling Limited (Ecoreco), a leading e-waste management company in India, has initiated a nationwide campaign titled ‘#1BillionChargers’. The campaign aims to recover hidden resources, promote circular economy practices, and minimize the environmental impact of e-waste. It encourages citizens to courier their old chargers or click a photo with their e-waste and email it to Ecoreco. The company will send a Certificate of Appreciation in return. The campaign emphasizes the environmental cost of improper disposal and the importance of supporting a sustainable cycle of Production — Consumption — Recycling — Reuse.