Royal Enfield Announces Second CKD Unit in Brazil, Boosting Presence in Largest Market Outside India

Royal Enfield, a global leader in the mid-size motorcycle segment, has announced its intent to set up a new CKD (Completely Knocked-Down) unit in Brazil by January 2025. This will be the company's second assembly unit in the country, located in Manaus through a strategic partnership with Grupo Multi. The new CKD unit is expected to generate hundreds of direct and indirect jobs, contributing to local economic development. The partnership with Grupo Multi, known for its diversification and versatility, represents an exciting new chapter for the group, enhancing its automotive market presence. The new CKD unit is part of Royal Enfield's transformation pillar, complementing its expanding dealership network, which is expected to reach 36 dealerships by the end of 2024. The company is also focusing on culture and team, dealership network, product and brand, customer experience, and transformation. The second CKD unit is strategic for upcoming launches by the brand, including the highly anticipated Himalayan 450 and Shotgun 650. For Grupo Multi, the collaboration promises a stronger presence of the brand in Brazil, expanding access to high-quality motorcycles with iconic design and innovative features.