Joint Venture21 Oct 2024, 10:34 pm
Royal Enfield Debuts in Bangladesh with Manufacturing Unit and Flagship Store
AI Summary
Royal Enfield, the global leader in the mid-size motorcycle segment, has commenced operations in Bangladesh with the inauguration of a flagship showroom in Dhaka and the launch of the Hunter 350, Meteor 350, Classic 350, and Bullet 350. The company has also set up a Manufacturing Unit in Cumilla District, Bangladesh, with an annual capacity of 30,000 units to cater to the burgeoning demand for premium middleweight motorcycles in the market.
Key Highlights
- Royal Enfield begins operations in Bangladesh with the inauguration of a flagship showroom in Dhaka and the launch of four motorcycle models.
- A Manufacturing Unit (Category 2) has been set up in Cumilla District, Bangladesh, with an annual capacity of 30,000 units.
- Four motorcycle models—Hunter 350, Meteor 350, Classic 350, and Bullet 350—will be locally produced and assembled for the Bangladesh market.
- The new manufacturing facility is Royal Enfield’s sixth assembly unit outside India.
- Royal Enfield aims to nurture the growing riding culture and expand the motorcycling way of life with the Bangladesh riding community.