Elitecon International Signs Exclusive Distribution Deal with Star Herb Pharma
Elitecon International Limited has entered into an Exclusive Distribution Rights Agreement with Star Herb Pharma Company Limited, Thailand. This agreement, effective November 10, 2026, grants Elitecon the sole and exclusive rights to import, market, promote, distribute, and sell products under the brands PRIKKA, Fiberr, Star Cafe’, and Starella throughout India. The initial term is one year, with provisions for renewal. This strategic tie-up is expected to strengthen and diversify Elitecon's FMCG portfolio by expanding its presence in packaged beverages, functional drinks, and wellness products. The agreement does not involve any share exchange or joint venture formation, and the trademark license is royalty-free.
Key Highlights
- Exclusive distribution rights secured for Thailand-based brands in India.
- Agreement covers beverages and dietary supplements under PRIKKA, Fiberr, Star Cafe', Starella.
- Initial term of one year with renewal options.
- Aims to diversify and strengthen Elitecon's FMCG product portfolio.
- No financial consideration or JV formation; royalty-free trademark license.
Price Impact
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