Partnership25 Jul 2025, 12:22 pm
EPACK Durable Partners with Bumjin to Drive Growth in Smart Audio Segment
AI Summary
EPACK Durable, a leading Indian manufacturer of consumer durables, has entered into a strategic partnership with Bumjin Electronics Co. Limited, a global audio solutions manufacturer based in South Korea. The agreement, signed on July 24, 2025, aims to manufacture soundbars, television speakers, and Bluetooth audio devices, strengthening the presence of both companies in India's rapidly evolving smart device ecosystem. The partnership aims to meet rising domestic demand for AI-integrated, high-performance audio solutions and support EPACK Durable's vision to diversify its presence in emerging categories within consumer electronics.
Key Highlights
- EPACK Durable and Bumjin Electronics Co. Limited have entered into a strategic partnership to manufacture soundbars, television speakers, and Bluetooth audio devices.
- The partnership aims to meet rising domestic demand for AI-integrated, high-performance audio solutions.
- The collaboration supports EPACK Durable’s vision to broaden its presence in emerging categories within consumer electronics.
- The manufacturing operations of the products are expected to commence by Q3 of FY 2026, with the combined entity targeting a 30% market share in its category.
- The partnership is expected to reduce the import dependency of speaker systems, which currently holds 25% of the market proposition in India.