Partnership2 Jun 2025, 09:25 am
EQUIPPP & SMAAX Partner to Foster P4s in Entertainment, Sports, and Rural Creator Economy with Rs 15 Crore Investment
AI Summary
EQUIPPP Social Impact Technologies Ltd and SMAAX Digitech Pvt. Ltd. have partnered to consolidate media-tech IPs and foster Public-Private-People Partnerships (P4s) in the domains of entertainment, sports, and the rural creator economy. EQUIPPP will acquire a 51% equity stake in SMAAX and initiate a strategic infusion of 15 crore to consolidate ownership and establish strategic control over SMAAX’s growing media-tech portfolio. This partnership will initially focus on co-developing P4s across sectors such as entertainment, sports, and the rural creator economy through a Phygital model.
Key Highlights
- EQUIPPP to acquire 51% equity stake in SMAAX for Rs 15 Crore
- Partnership to consolidate media-tech IPs including SIIMA, CCL, INCA, Streaming Academy Awards and others in SMAAX
- Partnership to foster and evolve Public-Private-People Partnerships (P4s) in the domains of entertainment, sports, and the rural creator economy
- Initial focus on co-developing P4s across sectors such as entertainment, sports, and the rural creator economy through a Phygital model
- EQUIPPP and SMAAX aim to build the new operating system for P4s—powered by creativity, collaboration, and cultural capital—enabling sector-wise and geography-wise participation through truly Phygital formats