Investment2 Jun 2025, 09:12 am
Equippp Social Impact Technologies to Acquire 51% Stake in SMAAX for Rs 15 Cr, Consolidating Media-Tech Portfolio
AI Summary
Equippp Social Impact Technologies Limited has announced an in-principle MOU to infuse Rs 15 Cr in SMAAX Digitech Pvt. Ltd., aiming to consolidate ownership and establish strategic control over SMAAX’s growing media-tech portfolio. The partnership will focus on co-developing Public-Private-People Partnerships (P4s) across sectors such as entertainment, sports, and the rural creator economy through a Phygital model. The enterprise value of SMAAX post-consolidation is capped at 150 crore.
Key Highlights
- Equippp Social Impact Technologies to acquire 51% equity stake in SMAAX Digitech Pvt. Ltd.
- Strategic infusion of Rs 15 Cr to consolidate media-tech portfolio, including SIMA, CCL, INCA, and the Streaming Academy Awards.
- Partnership to focus on co-developing P4s across entertainment, sports, and rural creator economy through a Phygital model.
- Enterprise value of SMAAX post-consolidation capped at 150 crore.
- P4 approach gaining national momentum, adopted by governments of Telangana, Andhra Pradesh, and Madhya Pradesh.