Exhicon partners ICICI Lombard for Exhibition Insurance awareness

Exhicon Events Media Solutions Ltd has entered into a Partnership Charter with ICICI Lombard General Insurance Company Limited. This collaboration aims to enhance the awareness, adoption, and integration of Exhibition Insurance across India's exhibitions and trade fairs ecosystem. The partnership is strategically important as the Indian exhibitions industry grows in scale and complexity, requiring robust risk preparedness. For Exhicon, this collaboration is expected to enhance its platform value, drive ecosystem stickiness, enable scalable integration of insurance awareness, and support industry formalization. It also opens up adjacent opportunities for integration-led service offerings and ecosystem-led monetization over the medium to long term. Exhicon will leverage its venues and media platforms, while ICICI Lombard will provide domain expertise and insurance solutions.