Exxaro Tiles Launches Premium Brand ARESTA Targeting High-End Projects

Exxaro Tiles Limited, a leading tile manufacturer, has announced the launch of its new premium tile brand, ARESTA. The new brand is derived from the word ‘Edge’ and represents sharpness, finesse, and innovation. ARESTA aims to connect closely with architects and interior designers, offering them a superior product portfolio suited for high-end projects. The collection features modern designs across various surface finishes and comes in an all color body portfolio. It also introduces multi digital technology for enhanced depth, detail, and realism. The ARESTA range is available in large format sizes and strategically positions Exxaro Tiles away from the mass-market Morbi segment, reducing direct competition and elevating brand perception. The official launch is scheduled from 7th to 15th July at the Talod plant.