Firstsource Acquires Ascensos: A Strategic Expansion into Retail Vertical
Firstsource Solutions Limited, a leading global provider of specialist domain-led Business Process Services (BPS) and an RP-Sanjiv Goenka Group company, has acquired Ascensos, a UK-headquartered customer experience outsourcing partner for retail and eCommerce businesses. This acquisition is aligned with Firstsource's strategic capabilities toward growth and expansion, aiming to strengthen nearshore, multi-lingual capabilities and tap into the $28 billion retail and CPG BPO Market globally. Ascensos will operate as a separate business unit within Firstsource, maintaining its existing brand and Scottish HQ. The acquisition will benefit current clients of both companies and enable them to pursue new opportunities in the thriving retail sector.
Key Highlights
- Firstsource acquires Ascensos, a UK-based customer experience outsourcing partner for retail and eCommerce businesses.
- The acquisition is aligned with Firstsource's strategic capabilities toward growth and expansion in the retail vertical.
- Ascensos will operate as a separate business unit within Firstsource, maintaining its existing brand and Scottish HQ.
- The acquisition aims to strengthen nearshore, multi-lingual capabilities and tap into the $28 billion retail and CPG BPO Market globally.
- Firstsource clients will benefit from Ascensos' nearshore delivery capabilities in Romania, South Africa, and Trinidad & Tobago, broadening execution opportunities and strengthening multi-lingual capabilities.