Firstsource Partners with Sanas to Revolutionize Customer Conversations with AI-Powered Real-Time Accent Translation
Firstsource Solutions Limited, an RP-Sanjiv Goenka Group company, has partnered with Sanas, provider of the world’s first real-time speech understanding platform, to enable next-level customer conversations powered by AI. The integration of Sanas’ Real-Time Accent Translation technology into Firstsource’s operations marks a strategic leap in AI-first customer experience, eliminating accent and language barriers, enhancing clarity, and reducing cognitive strain. Early adopters have seen a 128% increase in ROI from their AI tools in CX. This partnership is a powerful expression of Firstsource’s UnBPO™ philosophy, unlocking scalable, measurable value, boosting agent productivity, strengthening conversations, and delivering next-gen CX outcomes at speed and scale.
Key Highlights
- Firstsource has partnered with Sanas to integrate Real-Time Accent Translation technology into their operations.
- This partnership aims to eliminate accent and language barriers, enhancing clarity and reducing cognitive strain in customer conversations.
- Early adopters have seen a 128% increase in ROI from their AI tools in CX.
- The technology is industry-agnostic and has shown significant performance results in early implementations.
- Sanas is a world leader in Real-Time Speech Understanding Platform powered by its patented AI technologies.