Fredun Pharma Expands Pet Wellness Brand Furlicks to 22 SKUs
Fredun Pharmaceuticals Limited (FPL) is significantly expanding its pet wellness brand, Furlicks, by increasing its product portfolio from six to 22 Stock Keeping Units (SKUs) over the next 6-9 months. This expansion, following the acquisition of Furlicks, will introduce 16 new products. The brand will move beyond its current oral-strip format to include dissolving strips, cold-extruded, air-dried, freeze-dried products, and functional biscuits. FPL aims to establish Furlicks as a differentiated, multi-format pet-wellness platform in India, leveraging its manufacturing and R&D strengths. The company intends to make Furlicks a trusted and accessible holistic pet-wellness brand for Indian pet parents.
Key Highlights
- Fredun Pharma to expand Furlicks brand from 6 to 22 SKUs.
- 16 new pet wellness products to be launched in 6-9 months.
- Expansion includes new formats beyond oral strips.
- Aims to build Furlicks into a leading multi-format pet-wellness platform.
- Leveraging FPL's manufacturing and R&D capabilities.
Price Impact
More from FREDUN