New Launch6 Feb 2026, 05:51 pm
Globus Spirits Launches 'Globus Spirits Ryder' in UPML Category with an Affordable MRP of Rs.90/- in Uttar Pradesh
AI Summary
Globus Spirits Ltd. has announced the launch of a new brand in the UPML (Uttar Pradesh Medium Liquor) category, named 'Globus Spirits Ryder'. The new brand is available in Tetra packs with a size of 180ml and an affordable maximum retail price (MRP) of Rs.90/-. This launch marks the company's expansion into a third state for medium liquor, following its presence in Rajasthan and Haryana. Medium liquor is an attractive option for consumers looking to upgrade from Country Liquor, and the category is accessible to players with their own distillery in the state, as per state policy.
Key Highlights
- Launch of new brand 'Globus Spirits Ryder' in UPML category
- Affordable MRP of Rs.90/- per 180ml Tetra pack
- Extension of footprint into third state for medium liquor (Uttar Pradesh)
- Targeting consumers upgrading from Country Liquor
- Availability for players with their own distillery in the state (as per state policy)