New Launch13 Dec 2024, 11:13 pm
Globus Spirits Launches New Brands 'Shola Shabnam' & 'Nimboo' in Uttar Pradesh
AI Summary
Globus Spirits Limited has announced the launch of its new brands, 'Shola Shabnam' and 'Nimboo', priced at Rs 50-70 for 180ml, in Uttar Pradesh. The brands will be available in aseptic brick packs and will be manufactured at the Company’s Lakhimpur Kheri bottling unit. This move signifies the company's commitment to growing its share of business in the state, which has a volume of over 100 million cases per annum in this segment and has doubled over the last three years.
Key Highlights
- Globus Spirits announces the launch of its brands 'Shola Shabnam' and 'Nimboo' in Uttar Pradesh
- New brands priced at Rs 50-70 for 180ml in aseptic brick packs
- Manufacturing to take place at the Company’s Lakhimpur Kheri bottling unit
- Segment volume in UP is over 100 million cases per annum and has doubled in the last three years
- Launch demonstrates the company's commitment to growing its share of business in Uttar Pradesh