
Globus Spirits Limited Launches Premium DOAAB India Craft Whisky in India
Globus Spirits Limited has announced the launch of its first single malt whisky under the brand DOAAB India Craft Whisky, marking its entry into the luxury segment of the growing whisky market in India. The name DOAAB, meaning 'the land between two rivers', symbolizes the ethos of this brand - the richest ideas come from the unexpected influence of two different streams of perspectives. The first limited-edition range, 'Six Blind Men and the Elephant', is inspired by an old Indian fable and features a single malt whisky greater than the sum of its parts, with visual motifs inspired by Rajasthan's mandana art. This launch signifies Globus Spirits Limited's commitment to bringing rare and unconventional offerings for the global Indian audience.
Key Highlights
- Globus Spirits Limited launches its first single malt whisky under the brand DOAAB India Craft Whisky
- Launch marks the company's entry into the luxury segment of the growing whisky market in India
- DOAAB symbolizes the ethos of rich ideas coming from unexpected influences
- First limited-edition range, 'Six Blind Men and the Elephant', inspired by an old Indian fable
- Visual motifs inspired by Rajasthan's mandana art, showcasing the fusion of two perspectives