Godrej Jersey Unveils 3x3 Strategy for FY26: Targets INR 1000Cr Value Added Portfolio in Andhra Pradesh and Telangana

Godrej Jersey, a leader in the dairy industry down South, has unveiled its 3x3 Leapfrog Strategy for FY26. The strategy aims to expand the company’s product range, drive higher market penetration, and enhance consumer experience through continuous innovation. The three core products of focus are Badam Milk, Paneer, and Curd. The strategy targets a INR 1000Cr value added portfolio in Andhra Pradesh and Telangana. The brand is also set to enhance its marketing investments, incorporate next-generation marketing strategies, and invest heavily in research and development to launch new product innovations.