Grasim Industries Launches Birla Opus, Becomes India's No.3 Decorative Paints Brand in Less Than 6 Months

Grasim Industries, under the leadership of Himanshu Kapania, has launched Birla Opus, a decorative paints brand, and has become India's No.3 decorative paints brand in less than 6 months. The company has invested ₹310,000 crore in the paints sector with a vision to redefine the industry. Birla Opus has launched 176 products and 1,250-plus SKUs, competing in all 6 business categories in decorative paints. The company has also focused on wide and deep distribution, reaching every corner of the country across 6,600 towns in India.