Gulf Oil Lubricants launches 'Kuch Behad Kar' brand platform with MS Dhoni

Gulf Oil Lubricants India Limited (GOLIL) has unveiled a new brand positioning platform, 'Kuch Behad Kar', for its flagship motorcycle oil brand, Gulf Pride. The campaign features long-standing brand ambassador MS Dhoni and aims to resonate with the ambition of young Indian riders who push their machines beyond their limits. The platform, formulated with Oxybitor technology, emphasizes superior pick-up and engine performance, aligning with the insight "Sapna CC dekh kar nahi aata." The 360-degree campaign includes TV, digital, social media, retail, and on-ground activations, along with a partnership with MTV Hustle Season 5 and a digital storytelling initiative called #BehadStories. The company aims to democratize performance for everyday commuters, positioning Gulf Pride as a brand that supports limitless ambition.