New Launch17 Apr 2025, 05:34 pm
Gulf Oil Relaunches Flagship Two-Wheeler Engine Oil - Gulf Pride, Featuring MS Dhoni
AI Summary
Gulf Oil Lubricants India Limited has rolled out a fresh 360-degree campaign for its flagship two-wheeler engine oil, Gulf Pride. The relaunch introduces a new look and an enhanced formulation, now upgraded to meet the latest API SP specifications. The campaign features Gulf’s long-time brand ambassador MS Dhoni, highlighting the message — ‘Bike se pyaar rahega hamesha, naye jaisa.’ Gulf Pride is repositioned as the engine oil that keeps your bike's pick-up like new, ensuring every ride feels as fresh as the first.
Key Highlights
- Gulf Pride gets a fresh look and advanced formula, upgraded to meet API SP specifications.
- The campaign features Gulf’s long-time brand ambassador, MS Dhoni, emphasizing the deep emotional bond between a biker and their motorcycle.
- Gulf Pride ensures up to 10,000 km drain interval, 40% better engine protection, and insta pick-up.
- The TVC for the campaign is directed by Bollywood filmmaker Punit Malhotra and produced by Dharma 2.0.
- The campaign will be aired across leading TV channels and digital platforms, with retail and BTL initiatives.