Hatsun Agro to Launch High Protein Products in 3-6 Months, Focuses on Brand Strength and Retail Distribution

In an exclusive interview with ET Now, Hatsun Agro's Chairman RG Chandramogan discussed the company's expansion strategy, distribution game plan, and foray into the high protein product category. The dairy major is focusing on brand strength and retail distribution, with the market moving towards value-added products. Hatsun Agro has a strong refrigerated chain in place and is well-positioned to take advantage of the new product opportunities. The company's existing product ranges are leaders in their respective categories, and Hatsun Agro intends to introduce new products based on the strength of its existing distribution.