New Launch16 Sept 2025, 05:37 pm
HCLSoftware Launches HCL Unica+ in India: The Al-First MarTech Engine for the Intelligence Economy
AI Summary
HCLSoftware, a global leader in enterprise software, has announced the launch of HCL Unica+ in India. This Al-first MarTech platform is designed for the Intelligence Economy, aiming to help Indian businesses deliver hyper-personalized, data-driven marketing at scale. HCL Unica+ is already powering one of India’s top financial giants, managing 500 million customer accounts across 1.4 billion potential touchpoints in 28 languages. The Indian MarTech industry is set to soar to nearly $94 billion by 2030, and HCL Unica+ is uniquely positioned to help enterprises capitalize on this growth.
Key Highlights
- HCLSoftware launches HCL Unica+, an Al-first MarTech platform in India.
- HCL Unica+ is designed for the Intelligence Economy, enabling businesses to deliver hyper-personalized, data-driven marketing at scale.
- The platform is already being used by one of India’s top financial giants, managing 500 million customer accounts.
- The Indian MarTech industry is expected to reach $94 billion by 2030, and HCL Unica+ is poised to help enterprises capitalize on this growth.
- HCL Unica+ is an Al-first, data-driven, integrated marketing automation platform, reimagining the MarTech stack around real-time decisioning and precision targeting.