New Launch31 Jan 2025, 04:49 pm
HCLTech and Microsoft Partner with Cricket Australia to Transform Fan Experience with Generative AI
AI Summary
Leading global technology companies, HCLTech and Microsoft, have partnered with Cricket Australia (CA) to leverage generative AI (GenAl) to enhance the way fans experience live matches via the Cricket Australia Live app. The app’s new Al Insights matchday companion feature provides fans with a regular feed of text-based updates as matches progress, identifying key narratives, player performances, and notable milestones that go beyond the live scores and commentary.
Key Highlights
- HCLTech and Microsoft partner with Cricket Australia to launch GenAl-powered Al Insights matchday companion feature on Cricket Australia Live app.
- The feature uses AI to identify key narratives, player performances, and notable milestones, providing new context and insight to live matches.
- The innovation is launched at the Day-Night Test at the Melbourne Cricket Ground (MCG) during the CommBank Women's Ashes series between Australia and England.
- HCLTech and Cricket Australia have a long-term partnership, with HCLTech serving as the sport’s Official Digital Technology Partner since 2019.
- Microsoft's Azure Open AI Service and HCLTech’s front-end and API development support were used to create the new feature.