HCLTech partners with DP World Tour for digital transformation

HCLTech has announced a multi-year partnership with the DP World Tour, becoming its Official Digital Experience Partner and an Official Marketing Partner. HCLTech will lead a program to transform the Tour's global digital presence, focusing on fan-centric innovation. This includes designing and delivering next-generation digital experience platforms, such as the DP World Tour website and app, to enhance how fans engage with golf. As an Official Marketing Partner, HCLTech will have partner status at five DP World Tour tournaments each season, along with significant hospitality and digital activations. This collaboration aims to amplify HCLTech's global brand presence, particularly in Europe, while providing the DP World Tour with advanced digital solutions to engage its worldwide fanbase.