Heritage Foods Acquires Majority Stake in Get-A-Way, Strengthening Its Presence in the Health-Focused Dessert Segment
Heritage Foods Limited (HFL) has announced the acquisition of a majority stake in M/s. Peanutbutter and Jelly Private Limited, the company that owns Get-A-Way. Heritage Foods has acquired a controlling 51% shareholding in the company through secondary buyouts from existing investors. The remaining 49% shareholding will continue to be held by the original promoters. The strategic investment is an important milestone in Heritage Foods’ Vision 2030 roadmap of expanding its presence in the fast-growing ice cream and healthy dessert categories. Get-A-Way is a trailblazer in the health-focused dessert category, offering indulgent yet nutritious ice creams and desserts formulated with whey protein and sweetened with natural sugar alternatives. The brand has demonstrated exceptional growth, crossing double digit revenues in FY25 with projections to double its topline in FY26.
Key Highlights
- Heritage Foods acquires a majority 51% stake in Get-A-Way
- Get-A-Way is a pioneering guilt-free indulgence brand specializing in high-protein, no added sugar ice creams and desserts
- Get-A-Way has demonstrated exceptional growth, crossing double digit revenues in FY25 with projections to double its topline in FY26
- Heritage Foods aims to accelerate the brand’s next phase of growth with its manufacturing scale, distribution strength, and strategic guidance