Business Update18 Sept 2025, 03:06 pm
Heritage Foods Cuts Prices on Dairy Products After GST Rationalization
AI Summary
Heritage Foods, one of India’s most respected dairy brands, has announced substantial price reductions across its product portfolio, passing on the entire benefits of the Government of India's recent GST rationalization to consumers ahead of the festive season. The price reductions are effective from September 22, 2025, and apply to multiple dairy categories.
Key Highlights
- GST-led dairy price cuts to boost volumes and reinforce market leadership
- Prices reduced across multiple dairy categories, including UHT milk, ghee, butter, cheese, paneer, and ice cream
- Price reductions to stimulate significant incremental demand during the festive season
- Heritage Foods reaffirms its commitment to providing value to consumers while strengthening the role of dairy in festive traditions
- Heritage Foods ensures products are available through both retail and online channels, reaching consumers quickly