Hero MotoCorp Achieves Highest-Ever Festive Sales with 13% Growth

Hero MotoCorp, the world's largest manufacturer of motorcycles and scooters, achieved its highest-ever retail sales during the recent 32-day festive period, starting from Navratri. With sales of over 15.98 lakh (1.6 million) units, the company registered an impressive 13% growth compared to the festive season of 2023. The robust demand was evident across both urban and rural India. The 125cc motorcycle segment, with Xtreme 125R, emerged as a key growth driver, while the 100cc segment also contributed positively to the company's strong sales performance. VIDA, Hero MotoCorp's electric vehicle brand, crossed a significant milestone by achieving 11,600 retail sales during the same period. The Harley-Davidson X440 achieved sales of over 2800 units, highlighting the brand's popularity. Hero MotoCorp aims to expand the Premia network to over 100 locations by the end of this fiscal year, enhancing the reach and accessibility of this aspirational brand.